client: D’Marie
industry: specialty food & beverage
services:
- custom website design
- email marketing
- social media management
- content creation
- lifestyle photography
ABOUT the PROJECT
overview
d’Marie is a boutique beverage brand shaking up the frozen cocktail game with their signature no-blender-needed slush mixes. For years, they built their business through wholesale and trade show sales, but as the eComm space evolved, they knew it was time to bring the party online.
The challenge? They had no consistent digital marketing presence, limited brand storytelling, and zero content showing customers how fun (and easy) their products actually are. They needed a strategy – and scroll-stopping creative – to connect with a DTC audience, build momentum, and turn casual interest into consistent conversions.
What we did
- Product & Lifestyle Photography
- Social Media Marketing
- Content Creation
- Email Marketing (Campaigns + Flows)
- Website Design
results
In just six months, we helped d’Marie shift from a wholesale-first model to building real traction in their direct-to-consumer channel. Through strategic content planning, elevated product visuals, consistent email marketing, and refreshed brand messaging, we built the foundation for sustainable eComm growth.
Sales increased steadily, engagement improved across platforms, and new customers began discovering – and buying – their products online. What started as a brand with minimal online traction quickly became a scroll-worthy presence with a clear voice, a growing audience, and a measurable boost in revenue.
feminine • playful • vibrant
our WORK
dtc sales increased by
32%
Quarter over Quarter
q4 sales increased by
44%
year over year
IG audience grew by
14%
in the first 3 months
IG average ERr was
8%
Quarter over Quarter
email rev increased by
40%
Quarter over Quarter
email opens increased by
15%
Quarter over Quarter
the SOCIAL CONTENT
website design
Design & Development
As a boutique beverage brand shifting into the eComm space, d'Marie needed a website that did more than just look good – it needed to convert.
We redesigned their Shopify site to be modern, intuitive, and conversion-focused, with a clear emphasis on the direct-to-consumer experience. From streamlined navigation to compelling product pages and mobile optimization, the new site was built to showcase their slush mixes, educate new customers, and make online ordering feel effortless.
email marketing
Automations & Campaigns
Sending out one-time emails to your audience is a great start, but turning on flows and automations is where the magic really happens. Not only did we create a consistent presence with their weekly email campaigns, we leveraged automation to convert shoppers based on their own experience. We created abandoned cart, welcome flow, and re-engagement automations to turn subscribers and browsers into purchasers.
fun facts
ABOUT the PROJECT
Slush flavors taste-tested: 10
social posts published: 167
subject lines we obsessed over: 73
wanna see MORE?
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