your best quarter yet
Unleash your
bRAND'S potential
and go into the busiest season of the year with an executed marketing plan for your product-based biz
feeling behind & overwhelmed?
OUR CLIENTS did, TOO
It’s frustrating to constantly feel like you’re spinning your wheels, unsure of where to begin or how to get your marketing strategy in place – especially before Black Friday & Cyber Monday. Let alone, get all of those emails, social posts, and content prepped and ready prior to the actual holiday period.
Our exclusive coaching program is designed for product-based businesses like yours. Taking you through the same exact steps we use for our clients to help you build a BFCM campaign without feeling like you’re working through the holidays.
introducing
THE BLACK FRIDAY BLUEPRINT
an intimate 8-week group coaching program to help you build and execute your Black Friday & Cyber Monday marketing plan for your most profitable quarter yet!
Let's break it down
here's what we'll cover
weekly training calls
Weekly Q&A Session
access to templates
week 1
Getting Set Up
This is where we will lay the foundation for building your marketing blueprint to prep you for BFCM!
- Establish Systems
- Get Tools & Processes in Place
week 2
Identify Offer & Theme Strategy
Together we will work through your offer and campaign details
- Define your unique offers
- Develop a promotional theme and cadence
week 3
Build Your Content Calendar
During this week, we will put together a full content calendar for the entire quarter quarter, not just the BFCM promotional period.
- Create a comprehensive content calendar with themes and promotions
- Plan a quarterly content strategy
week 4
Capture Content
During this week, we will go over the basics of product photography, teaching you how to capture content for web and social use
- Photo and video lesson
- Option for our team to take professional photos
week 5
Create Content
This week, we’ll have a guest speaker from our Sage team to share how and what they look for when it comes to creating content
- Use Canva templates to build out social and email content
- Establish a rolling schedule for continuous content creation
week 6
Schedule Content
We’ll go over the various options and tools for scheduling out content on the various platforms
- Review and prep content for scheduling
- Test and schedule all content for optimal engagement
week 7
Understanding the Analytics
We’ll identify all of the key performance indicators (KPIs) you should be looking at and what they mean.
- Learn to capture and interpret analytics
- Understand key metrics for success
week 8
Making Informed Decisions
During our final week, we’ll go over how to analyze the data and make informed decisions on your marketing efforts.
- Make data-driven decisions
- Know when to pivot your strategy for better results
imagine having a clear, actionable marketing plan
and not scrambling through the holidays
what's included:
- Weekly training calls every Monday
- Access to exclusive templates and designs
- Weekly open call for personalized support
- In-person or remote photoshoot options available
- Private Facebook group for community support
- Comprehensive training on Klaviyo, email platform
real BFCM results
from our clients
on average
25%
increase year over year
On average, our clients saw a 25% increase in their direct to consumer sales during their Black Friday, Cyber Monday promotions from 2022 to 2023 🎉
on average
55%
of sales came from email marketing
On average, our clients saw 55% of in their direct to consumer sales come from their email marketing efforts 🔥
on average
48%
of sales were made pre-black friday
Consumers are primed for BFCM and looking to get shopping done early. Our clients saw 48% of their BFCM sales happen during the week prior to Black Friday 🛍️
why join?
Imagine having a turnkey process to follow, exclusive templates, personalized support, and a community of like-minded business owners. You’ll gain the clarity and direction needed to see real progress and boost your sales.
here's what you'll gain:
01
A clear, actionable marketing plan
02
Accountability and support from experienced coaches
03
Tools and templates to simplify your marketing
04
Strategies to grow your email list and boost sales
05
Personalized guidance to help you stay on track
ready to get started?
sign up & join us
$900
3 payments
- strategic planning
- accountability
- step-by-step blueprint
- templates for easy execution
best value!
$2,500
one-time payment
- strategic planning
- accountability
- step-by-step blueprint
- templates for easy execution
hi! I'm Sianne
agency owner • marketing strategist • your new coach
With 10+ years of running Black Friday, Cyber Monday campaigns, I know just how critical this season is for product based businesses. Over the years, our team has helped clients increase sales year over year during this promotional period, while still being able to enjoy the holidays with our families!
We’re taking the same proven systems and processes we use for our clients and giving you the tools and templates to help you have your best quarter yet!
My favorite part of all this, you can reuse these systems all year long for your ongoing marketing campaigns!
