client: Olive My Pickle
industry: specialty food & beverage
services:
- marketing strategy
- email audit
- merchandising calendar
- email marketing
- blog writing
- content creation
- social media management
- community management
- pinterest marketing
- lifestyle & product photography
ABOUT the PROJECT
overview
Olive My Pickle is a fermented foods eComm brand bringing gut health to the mainstream with their 40+ varieties of pickles, sauerkraut, olives, and more. For years, the co-founder led every piece of marketing herself – from content creation to social to email to blogging, but between growing ambitions and a maxed-out schedule, it was time to find a smarter way to scale.
She turned to Sage looking for help with content and social media, but it quickly became a full-scale partnership. With strategic direction, systems, and a creative process that felt surprisingly easy, the “impossible” was solved – and the brand began showing up like never before and freed her up to focus on the bigger picture.
What we did
- marketing strategy
- email audit
- merchandising calendar
- email marketing
- blog writing
- content creation
- social media management
- community management
- pinterest marketing
- lifestyle & product photography
results
We didn’t just take things off their plate – we raised the bar. From social and blog content to a high-performing email system, every deliverable came with one consistent response: “I think they overdelivered.”
In under a year, we transformed a just-in-time marketing system into a smooth, scalable content machine, with 6-week planning cycles. Content creation became one less burden, allowing the co-founder to focus on big-picture growth – including launching two new businesses while Olive My Pickle hit its highest-ever sales quarters.
fun • flavorful • vibrant
our WORK
dtc sales increased by
30%
year over year
sms sales increased by
37%
quarter over quarter
email revenue increased by
55%
after the inital email audit
bfcm email REV increased by
207%
year over year
social reach grew on avg
30%
Quarter over Quarter
IG Followers grew by
37%
in the first 6 months
IG Average ERR increased by
20%
in the first 6 months
FB Followers grew by
33%
in the first 6 months
the SOCIAL CONTENT
website design
Design & Development
As a boutique beverage brand shifting into the eComm space, d'Marie needed a website that did more than just look good – it needed to convert.
We redesigned their Shopify site to be modern, intuitive, and conversion-focused, with a clear emphasis on the direct-to-consumer experience. From streamlined navigation to compelling product pages and mobile optimization, the new site was built to showcase their slush mixes, educate new customers, and make online ordering feel effortless.
email marketing
Automations & Campaigns
When OMP first partnered with Sage, email marketing wasn’t even on the table. They were creating beautifully branded, high-performing emails – but with a small team and limited bandwidth, it became a last-minute scramble every week.
They hired Sage for an email audit, unsure how their automations were set up, and quickly realized how much more was possible. With a few strategic fixes and a design refresh, email flows saw a 55% increase in revenue quarter over quarter.
From there, they handed over campaigns, and we took the lead – delivering branded, done-for-you decks with a full month of emails, all planned, written, and designed to convert.
fun facts
ABOUT the PROJECT
Gut-healthy recipes created: 15
Emails sent (and counting): 163
Pickle puns dropped (conservatively): 53
Words fermented into blog content: 43,249
wanna see MORE?
“
Olive My Pickle has been working with Sage Creative for a few months now and WOW! Best thing I ever did.
On so many levels it’s a HUGE STEP to hand content creation, Pinterest, blogs and social media over to an outside group. It seemed like a huge, impossible problem with no solution. I also believed the lie that no one could really, truly get the brand and do it better than us. I was wrong.
